Marketing is a way companies use to sell a product, idea or service to their consumers. Being innovative in marketing can help you set a new high bar for your competition. Sometimes your competition will fail to reach these new standards. Finding new ways to get the job done or tweaking existing ways, can increase companies revenue and make your marketing team more efficient. Apple's new marketing strategy focusing more on their current consumer base worked really well. Apple increased their R&D and came with new products that would make their consumer base happy. With products such as I phone and I touch not only was the base happy, but their base grew dramatically with new consumers thus increasing the market share of Apple, Inc. in the industry.
Companies like Google, Inc. have one the most innovative marketing team in the world. Google has the most powerful search engine in the world and their marketing team saw niche on online advertisement and took advantage of the situation. Today of over 98% of Google's revenue is generated from online advertisement. Google is ranked the most innovative company in the world. The reason is that Google employees have one of most relaxed work environment and they get free time to work on project that they feel will improve their company. You can't be the leader of innovation with only your marketing team doing the innovating. That's why Google and GE make it a top priority to put innovation in their employee's blood.
In today's global economy where competition is coming from all over the world and where companies are struggling to survive due to the global recession, marketing teams all over the world are scratching their heads to come up with new or different innovative ways to reach their consumers and try to get a small piece of the everyday shrinking pie. American companies have the reputation of being the most innovative companies in the world. But with a dramatic increase of good quality education throughout the world there is a risk that America will lose its title of being the most innovative country in the world. But we are not ready to give up just yet. The new idea that Professor Felix and his team are working on is a huge step in the right direction. By creating a social website and hopefully a new class at GRCC and other colleges throughout United States on how managers, marketers and other businessman can be more innovative will keep this nation at the top of the most innovative countries in the world.
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection
Reusable Grocery Bag Advertisements [http://www.freebagsatearthtone.com/]
Free Reusable Grocery Bags [http://www.freebagsatearthtone.com/]
mobile phone watches Best Offer Lund 18536 Interceptor Clear Hood Shield Best Offer Cooper Tires Discoverer Stt 35X12 50R17Lt
0 comments:
Post a Comment